GARRISON BROTHERS CASE STUDY
LOCATIONS
PGA TOUR
Garrison Brothers Distillery was the first legal whiskey distillery in Texas and the first outside of Kentucky to produce authentic, handmade bourbon whiskey. Garrison Brothers Distillery has been a trailblazer since 2006. 17,000 volunteers help bottle the whiskey each year, and the line of cars for their special releases goes on for miles! In Texas, Garrison Brothers Distillery is “a thing!” Garrison Brothers have expanded their footprint across the country and recently has entered into a sponsorship with the PGA to be the official bourbon of specific stops on the tour.
Big Wall Experience was tasked with creating 10 x10 and 10 x 20-foot concession bars for the Garrison Brothers’ Lounge, along with a separate experiential bar area for sampling and education on their various whiskies. The challenge was to design bars authentic to the Garrison Brother’s brand while appearing sleek and elegant to a new audience of Whiskey enthusiasts who were new to the spirit outside of Texas.
Big Wall Experience also managed all phases of fabrication, shipping and logistics, staffing and training for brand ambassadors, and management of the entire budget for the year-long tour, which included 7-week-long PGA events and five other culinary events.
